Growth Strategy
Marketing audits, market insight, and practical growth plans that connect positioning, budgets, and channel priorities to business goals. Clear KPIs keep every decision focused on what moves the business forward.
Karim Elganainy
a marketing strategist building trusted brands and measurable business growth
Media buying with Ai
Using artificial intelligence to create, optimize, and scale advertising campaigns with smarter targeting, creative automation, and data-driven performance optimization.
About me
Karim Elganayni is the Co-Founder & CMO of Khepresh Marketing Agency, with offices in Dubai and Riyadh. With 9+ years in healthcare marketing, he has led digital marketing for medical groups across Saudi Arabia, the UAE, and MENA, before co-founding Khepresh in 2022. His work connects brand positioning, paid media, and patient experience to measurable growth for hospitals, clinics, dental centers, and aesthetic practices. From the first impression to the final booking, Karim helps healthcare brands turn attention into trust, and trust into action. Ain Shams University graduate · Works in Arabic and English
Medical marketing
Specialized marketing strategies for healthcare providers, clinics, and hospitals focused on building trust, attracting the right patients, increasing bookings, and driving sustainable growth.
Services
Performance Marketing
Paid media and lead generation across search and social, with campaign testing, landing page optimization, and reporting focused on lead quality, acquisition costs, and conversion.
Healthcare Marketing
Patient acquisition strategies for hospitals, clinics, dental centers, and aesthetic practices. I connect credible messaging with the patient journey, from first enquiry to booking and follow-up.
Brand Positioning
A clear reason for customers to choose your brand. I shape positioning, messaging, and campaign direction around audience insight and the realities of the Saudi and UAE markets.
CRM & Conversion
Connect marketing with sales through CRM workflows, faster lead follow-up, and stronger call center processes. Identify where opportunities are lost and improve the journey from enquiry to conversion.
AI & Marketing Operations
Put AI, automation, and structured reporting to work across your marketing team. I help build practical workflows, clarify responsibilities, and turn performance data into informed decisions.
Project
Available for select projects
Let's make something iconic
Karim Elganainy Journal
Marketing Insights
Practical thinking on strategy, measurement, positioning, and creative work.
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See all articlesConsumer Medicine: How Patients Became Consumers and Reshaped Healthcare Economics
Why patients increasingly research, compare, and choose like consumers—and what that means for healthcare economics, patient experience, and medical marketing.
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02Meta Puts AI Between Creative Testing and Campaign Approval
Meta is joining creative insight, remembered business context and agent-built drafts inside Ads Manager. The opportunity is faster tests with explicit approvals.
Read article ↗Reddit Connects Community Intent to the Sales Pipeline
New lead tools connect Reddit research behavior with forms, targeting and CRM reporting. The key test is accepted opportunities, not cheap submissions.
Read article ↗Pinterest Turns Specific Beauty Searches Into Practical Guides
The new beauty report shows demand for highly specific looks. Beauty Guides suggest how a saved image can become a salon brief or product journey.
Read article ↗Snapchat Challenges Habitual Media Budgets With Incrementality
Snap argues for testing the next media dollar. The strategic issue is whether Snapchat creates additional customers, not simply attributed conversions.
Read article ↗LET’S CONNECT
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